3t Vakil is an artist rooted in the Puerto Rican rainforest, whose paintings distill root, river, wind, and rain into a visual language that fuses scientific insight with motion, memory, and transformation. 3t wanted an online portfolio that would both showcase and sell her work and provide space to connect with her audience. Together, we created a fresh visual identity that came to life through a new website featuring an integrated e-commerce store and blog.
8 Weeks + ad hoc maintenance
Web development
Integrated online store
Web maintenance
Web text
Keyword audit
The website functions as a vibrant platform to explore and purchase 3t Vakil’s art, seamlessly combining a refined visual identity with user-friendly navigation. It utilises earthy tones and fluid design elements, enhanced by custom graphics and compelling photography, capturing the artist’s connection to the Puerto Rican rainforest and her expressive creative vision. Its WooCommerce integration provides an economical and reliable solution for online sales.
The website pairs the geometric elegance of Megrim with the classic sophistication of Playfair Display for a striking typographic contrast. Megrim’s clean, angular lines lend a wild, experimental feel—echoing the artist’s ecological curiosity and contemporary style—while Playfair Display brings a timeless, editorial quality to headings, evoking depth, tradition, and storytelling. Together, they reflect the duality at the heart of the artist’s work: rooted in nature, yet forward-looking and bold in expression.
TikTok integration in the website footer connects visitors directly to 3t Vakil’s social presence, encouraging continued engagement beyond the site and offering a window into the artist’s creative process in real time. Mailchimp integration enables visitors to subscribe to a newsletter directly from the website, creating a simple and effective way to stay updated on new work and exhibitions. For the e-commerce store, PayPal provides a secure, familiar, and budget-friendly checkout solution—ideal for independent artists looking to sell online without the overhead of more complex payment systems.
On-site elements have been tweaked and optimised based on a search audit. This includes refining meta tags, enhancing internal linking structures, and optimising content by incorporating targeted keywords throughout.
