Formed in 2012, Respiratory Analytix has grown to educate an increasing number of respiratory doctors, nurses, and practitioners around the world about spirometry and respiratory physiology. Respiratory Analytix wanted to professionalise its image to be consistent with its market position. Together we defined a fresh visual identity and art direction, complete with website and stationery.
6 Weeks + ad hoc maintenance
Brand refresh
Web development
Web maintenance
Web text and graphics
Keyword audit
Branded email addresses
Email marketing templates
Appointment scheduling
Branded business cards
With its bold yet elegant design, the new logo captures the company’s ethos and is a brand focal point. The clever integration of the letters R and A into the shape of lungs showcases the brand’s expertise and attention to detail, while the sans-serif font exudes accessibility and contemporary appeal. The design is elevated by the inclusion of a heart, entwined with the symbolic red and blue hues. These colours and shapes not only represent the flow of blood to and from the heart but also reflect the company’s compassionate approach to respiratory education.
The website serves as a hub of information dedicated to spirometry and respiratory physiology education courses designed for respiratory practitioners. It extends the use of the vibrant blue and red colour palette and incorporates original graphics with brand photography, which encapsulates Respiratory Analytix’s contemporary yet approachable style.
Calendly integration seamlessly automates the scheduling of virtual meetings, enabling potential customers to connect with Respiratory Analytix directly and effortlessly. Branded email addresses serve to anchor the company’s professionalism and establish trust and consistency in communication with respiratory professionals. Visually appealing email marketing communications are now sent from a recognisable company email address, via MailChimp, fostering a reliable connection with subscribers, and MailChimp integration allows users to subscribe to company updates directly from the website. Branded email addresses serve to anchor the company’s professionalism and establish trust and consistency in communication with respiratory professionals.
On-site elements have been tweaked and optimised based on a search audit. This includes refining meta tags, enhancing internal linking structures, and optimising content by incorporating targeted keywords throughout.
The business cards incorporate the brand’s fonts and colours, ensuring a consistent and cohesive representation. Printed with double-sided gloss lamination, each card exudes a polished and professional finish, elevating the brand’s image with every exchange.
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