NáturaPR offers intimate, small-group tours in Puerto Rico, providing tourists with the opportunity to explore hidden gems and off-the-beaten-path destinations known only to locals. The company aimed to enhance its professional image in preparation for investment pitching. Together we shaped a unified visual identity and art direction, complete with website and pitchdeck.
Brand refinement
Web development
Pitch deck design
Narrative crafting
With its subtle eco color palette of olive, black, and white, the branding eloquently reflects NáturaPR’s deep-rooted connection to nature. The bold, friendly, yet professional sans serif text embodies NáturaPR’s ethos of making off-the-beaten-track destinations accessible for adventurers, inviting them to embark on unforgettable journeys.
The website serves as a hub of information and booking platform for NáturaPR’s tours as well as an online shop for branded merchandise. It extends the use of the subtle colour palette and incorporates bright, colourful brand photography, which encapsulates NáturaPR’s contemporary yet approachable style, inviting the customer to explore the hidden off-the-beaten-track destinations in Puerto Rico.
Crafted with precision and care, the 18-slide investor pitch deck embodies the values of NáturaPR: accessible, friendly, and professional. Every element, from the olive-black-white color palette echoing NáturaPR’s nature-centric ethos to the sharp typography, contemporary design, and concise text ensuring effortless readability, was selected to engage investors, weave a compelling narrative, and leave a lasting impression. Based on their pitch, NáturaPR emerged victorious in the prestigious Techstars startup competition, beating out fierce competition and securing invaluable funding and mentorship opportunities.
The narrative of NáturaPR weaves through their branding, pitch, and every interaction with their guests, ensuring that every moment is imbued with the spirit of adventure, accessibility, and genuine hospitality. It’s essence derives from a passion for exploration and a deep love for the beautiful landscapes and hidden treasures of Puerto Rico. From the knowledgable team united by their love for adventure and commitment to responsible tourism, to the founder’s mission of offering authentic local experiences that benefit not only tourists but also locals, NáturaPR is dedicated to creating meaningful connections between people, places, and cultures away from major tourist hotspots.
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